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Paid vs. organic search

SEO fundamentals

4
Lessons
Getting started
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Getting started
Paid vs. organic search
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Paid vs. organic search
1:34
Google site verification
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Google site verification
2:59
Google Analytics
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Google Analytics
1:56
301 redirects
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301 redirects
2:38
About this lesson

Paid vs. organic search

For the vast majority of search engines, search engine results pages feature two different forms of results:

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  1. Paid search results, or ads
  2. Organic search results, which are ranked by relevance and, to an extent, reputability

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In this video, we'll go into more detail on the difference, and how the two types can impact your marketing efforts.

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