SEO fundamentals
4
Lessons
Getting started
Getting started
Paid vs. organic search
Paid vs. organic search
1:34
Google site verification
Google site verification
2:59
Google Analytics
Google Analytics
1:56
301 redirects
301 redirects
2:38
301 redirects
301 redirects allow you to permanently route traffic from an old to a new URL and avoid the dreaded 404.